Our Story
Why We Are Driven To Help Make A Positive Impact

theContenTribe was launched during the COVID-19 pandemic, a time when lockdowns around the world forced businesses to ​rely more heavily on online services. It was arguably the worst time to start an agency, yet it was the perfect beginning for us. I’m Vicky Sidler, a professional journalist and digital marketing specialist in South Africa, and I have always been driven to make the world a better place by supporting those around me.


During 2020, I was stunned by the number of people who suddenly needed help. People who’d previously been “getting by” professionally or with their vision for a better world suddenly found themselves adrift with no idea how to get their hopes and dreams back on track.


This led to the birth of theContenTribe, a digital marketing agency that passionately helps people to have a positive impact on the world in both big and small ways – whether your dream is to ensure children get the prosthetics they need, to provide high-quality natural skincare products online, to offer access to free digital skills training, to ensure that brides enjoy their dream weddings, or to see your entrepreneurial vision successfully come to life. No dream is too big or too small.


Since 2020, we’ve helped large NPOs, small startups, individuals and influencers, and everyone in-between to find the right audience for their unique brands. We’ve also helped them to find their digital “voice,” as we’ve found that too many people struggle to express their passion adequately online. This is how we make our impact – making the world a better place in partnership with our clients.

Meet The Tribe

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Business Baroness

The Keeper Of The Castle

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Personnel Prodigy

The Sassy One Who Keeps Heads Level

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Operations Oracle

The Glue That Keeps It All Together

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Digital Dragon

The One Behind The Screens

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Subbing Sorceress

The One Who Makes The Words Good

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Money Maestro

The One Who Fiercely Protects The Coffers