The Copywriting Purpose
The main purpose of our copywriting service for your brand is to generate a favourable perception in the minds of your audience. Do not underestimate the negative impact that spelling, punctuation, and grammar errors can have on a brand’s image.
Beyond that, our copywriting products assists clients who can benefit from assistance in expediting the often tedious and expensive process of generating copy for their digital marketing projects.
Our copywriting service is ideal for businesses without the staff compliment or time to create their own copy for their websites, blogs, email marketing campaigns, social media campaigns, or content for other marketing purposes. Our copywriting team assists with all of this.
We can prepare content for both digital marketing and traditional marketing needs.
The Copywriting Product
Fresh, well-written, SEO-optimised copy is gobbled up by Google. You should aim to regularly update your websites with new blog posts and keyword-optimised content.
Our copywriting product exists as either an add-on or a standalone product that endeavours to rewrite, improve, or create from scratch any of the copy or content that you may need.
As a standalone product, our copywriting service can be used to create a variety of different types of copy, including:
Articles based on interviews
Normal blog posts (300 words)
Extended extra-researched blog posts (800 words)
Website content (for single pages or entire websites)
Email marketing mailers
Product descriptions for shopping carts
And much more!
As an add-on service, our copywriting team can assist you with any of your ongoing SEO projects. For example, we can create the content for a website that our web design team is in the process of developing. We can also proofread and optimise your LinkedIn profile summary to make the most of our LinkedIn Lead Generation service. Or we can create and optimise all of your site descriptions for SEO on an ongoing basis.
All of the copywriting that our team creates is optimised for SEO thanks to the inclusion of keywords and Google best practices.
"Make it simple. Make it memorable. Make it enjoyable to read."
- Leo Burnett
The Copywriting Process
We will request a brief that includes:
Information on the topic and desired message
Type of writing required
Any documents (PDFs, websites or images) to help the copywriting team complete the project
If a more detailed brief is required, a Zoom meeting will be organised.
The copywriting team will complete the project in 5 - 7 working days.
The copy will be proofread and sub-edited for grammar, spelling, and punctuation.
We will also ensure that the copy meets the needs of the brief.
You will receive the completed content and can offer approval or fine-tuning changes to the piece.
Any changes required are made by the copywriting team.
Final approval submitted
The Copywriting Product Is Working When:
You find that you are able to complete projects quicker and with more success because you aren’t waiting for the copy to get written.
You have more time in your day to focus on what you love (strategising/advising) or what’s important (growing your business).
Your website is ranking higher on Google and Bing due to the higher quality and volume of content being produced.
You are being published in online and traditional media due to the quality of content being produced.
"Copy is a direct conversation with the consumer."
- Shirley Polykoff
Understanding the brief. If we have any confusion or information is insufficient or missing, we will come back to you to clarify.
We are responsible for writing copy that meets the brief in style, content, and tone.
We will communicate to you an expected date of delivery for the completed copy. Obviously, not all projects are the same, and some will take longer than others. This will be conveyed to you.
We are responsible to be available to you over the course of the project for enquiry regarding the status of the project.
Any problems or changes to the content will be made as a matter of urgency by the copywriting team so as not to hold you or other processes up.
Copywriting is an output-based service, not performance-based.
Desire or demand within the market cannot be created by copywriting. Well-written copy can increase desire and demand, and it can move buyers to take action, but the need for a product or service needs to already exist in order for copywriting to be effective.
SEO-friendly content, especially when it’s regularly updated, can help to boost your site’s rankings. However, content on its own does not make for an effective SEO strategy. A comprehensive SEO strategy needs to include building quality backlinks, addressing loading speed issues, extensive keyword research, and constant optimisation in addition to publishing high-quality, fresh, and engaging content.
While copywriting can be used to convey key messages to customers, answer frequently asked questions, and address other needs, it is not a substitute for good customer service.
It is also a slower method of building customer relationships than other channels, such as social media marketing.
Finally, while good content is needed for lead generation, copywriting is not a standalone lead-generation tool.
"The written word is the strongest source of power in the entire universe."
- Gary Halbert
Frequently publishing fresh, original, and SEO-friendly content will boost your website’s SEO. However, as stated above, this only forms one aspect of a comprehensive SEO plan. To ensure that you’re using the best keywords and strategy, our SEO service is the next logical step.
If brand exposure is what you’re after, consider making use of our Media Placement service, where you can be mentioned or featured on prominent top-tier news publications, such as Entrepreneur, Inc, Forbes, or Huffington Post.
Another aspect to consider is our Social Media Marketing service, particularly if building online customer relationships is a key goal for your business.
Other digital marketing strategies can also be implemented, such as building a database of prospects, nurturing strategies (email marketing), and Social Media lead generation.