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Get Free In-Depth SEO Reports Identifying The Biggest Issues Preventing Your Website From Ranking Well.
These Reports Are Compiled By Real People Who Are Experts In Their Fields. They Are Not Automated Guesstimates.
Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases used by prospects who do NOT know of the website or business when searching for the products and services that the business and website attempt to sell.
Our SEO Dedicated Resources service maximises the use of time and key personnel by ensuring simple, time-consuming tasks are dealt with in a cost-effective manner for you.
SEO results appear in the organic listings, not the paid listings and not the maps listings.
The idea with this is that when people are searching for products or services related to your business, they find your website first and contact you about doing business.
In positioning your website on the top of Google for the keywords people use when searching for products and services related to your business, you will enjoy free targeted traffic from the search engines.
Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching your business. Part of this is reputation management. However, SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on your reputation. This is why we offer quality check as part of our service.
Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for products and services related to your business. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising.
Paid traffic from search engines is also getting more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic.
"It’s not about getting traffic – it’s about getting targeted and relevant traffic."
- Adam Audette
SEO Is Working When
Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum, most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions.
This will be reported on with the monthly SEO Ranking report.
Typically, this will also mean an increase in organic (free), search-driven traffic to your website.
This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given).
A successful SEO campaign will also ensure that your business is represented strongly and professionally when people search for your business specifically. These are the basics of a reputation management campaign.
There should be many listings for your business in business directories etc, taking most places on Google page 1.
All entries related to your brand should be written professionally and correctly to represent your key messages.
Our SEO Process
An initial audit and research.
Update approved on-page recommendations.
Beginning of authority enhancements through building backlinks.
Web 2.0 Properties.
Guest blog posting.
Social Media shares.
Regular Monthly Jobs
Correct website quality issues.
Ongoing on-page improvements.
Ongoing authority improvements.
Web 2.0 Properties.
Guest blog posting.
Social Media shares.
Monthly reporting and recommendations.
Additional Regular Quarterly Jobs
Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines.
Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines.
"The best place to hide a dead body is the second page of Google search."
Set up all reporting tools.
Undertake initial analysis and provide results.
Provide benchmarks at the start of a campaign.
Prepare draft on-page recommendations for website SEO improvements.
Prepare draft descriptions for business directory listings.
Professionally execute website changes.
Professionally improve website authority through link building activities, using approved business directory descriptions where appropriate.
Improve website through correction of SEO errors, as directed by industry-standard tools.
Provide reporting on SEO results, traffic (where analytics is installed), and all our activities for the previous month.
Provide virtual meetings with team leaders to assist in communicating technical items.
Our Service Guarantees
12 Month Page 1 Performance Guarantee
We are pleased to offer the following guarantees over a 12-month minimum engagement. Please note the conditions under the guarantee.
For a 10 keywords package, 8 out of 10 keywords will be on page 1 at the end of 12 months.
For a 20 keyword package, 15 out of 20 keywords will be on page 1 at the end of 12 months.
For a 30 keyword package, 20 out of 30 keywords will be on page 1 at the end of 12 months.
For packages over 30 keywords, 50% of those keywords will be on page 1 at the end of 12 months.
18 Month Page 1 Performance Guarantee
For all packages of 30 keywords and less (excluding the 5 keyword package), all keywords will be on page 1 at the end of 18 months.
For all packages over 30 keywords, a minimum of 75% of the keywords will be on page 1 at the end of 18 months.
When We Do Not Meet Our Performance Commitments
We keep working for you free of charge until the minimum performance criteria is met. Note: This is not a money-back guarantee, it is a guarantee we will meet our performance commitments.
Please take careful note of the conditions for all guarantees.
Conditions for All Guarantees
The operations team agrees to the keywords included in the guarantee. We want to ensure the keywords selected are achievable, so the expectations are realistic and everyone gets value from the campaigns.
There are no preexisting Google penalties or algorithmic demotions in place on your website at the start of the engagement. These will be picked up following access to Google Analytics and Google Webmaster Tools and fed back to you.
All on-page recommendations we have suggested are agreed to and implemented in a timely fashion.
Where revisions are made to our recommendations, we have reviewed and agreed to those revisions, ensuring the on-page work remains consistent with our target keywords.
All off-page work is quality checked and approved for publication in a timely manner.
There are no major changes to the Google algorithm during the period which change the way websites rank and also require changes in the SEO process.
"A website without SEO is like a car with no gas."
- Paul Cookson
SEO as a service is designed to “optimise” the way a website (and the business it supports) performs in the search engines.
SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy.
SEO does not do anything outside the relationship between search engines and the website.
Typically (but not always), this translates into an improvement in traffic to the website.
A limitation of SEO is that this is not always the case. In some industries, there is limited “stock” for search traffic.
Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this.
Conversion rate optimisation is the service which creates value here. This can be invaluable when working together with meaningful SEO.
SEO does not build a database for prospect nurturing. Nor does it nurture.
SEO is not part of a sales process, and it does not convert leads to sales.
The major players can also randomly change the rules, resulting in degradation of results. You should be prepared for this in the off-chance Google has a major shift in the future.
Success in SEO will result in your website becoming highly visible in search engines, and with all else being equal, will result in an increase of free, search-driven traffic to your website.
Conversion Rate Optimisation is a logical next service. This service will look specifically at the way your website interacts with the traffic it receives (from all sources) and endeavours to improve the way the website uses traffic, maximising lead generation.
If SEO is resulting in positive lead generation, an AdWords campaign will complement this by generating more traffic (AdWords traffic tends to be additional, incremental to SEO traffic. It is an extra rather than a replacement of).
The AdWords conversion rate should be higher than SEO as it will be more specific and can be complemented with specific landing pages to support lead generation.
Other digital marketing strategies designed to do the things SEO does can be implemented, such as building a database of prospects, nurturing strategies (email marketing), and Social Media lead generation.