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Google Advertising

Service Summary

Get instant results with our pay per click (PPC) marketing programs on Google. Make sure your website stays at the top of search results when consumers are looking for your products or services.

 

Google Advertising (PPC)

Google Ads are one of the most powerful advertising platforms to boost traffic, collect more leads and increase sales. At theContenTribe, we have dedicated Google Ads specialists who will drive your Google Ads campaign towards success. We will ensure that you get in front of the potential audience when and where they are actively searching keywords related to your business. 


We can help you to achieve fast results and quickly measure everything about your Google Ads, including advertising costs, profit, ad clicks, website views, landing page visits, calls made to your business, and any specific action completed via Google Ads within your business site.

 

Our Approach to Google Ads Management

Our Google Ads certified team understands what it takes to develop a great Google advertising strategy for your business. We highly focus on creating targeted campaigns that are cost-effective and profitable.


Research And Discover

In the initial stages, we aim to thoroughly understand and research your business, including its complexities, target audience, and industry forecast.


Competitive Research

Our experts will analyze your business, its industry, and who the different competitive players are in the market. We use industry-leading software SEMrush to research and analyse the digital advertising footprint of your competitor campaigns.


Comprehensive Account Analysis (Only for Running Accounts)

Without an understanding of historical data and competitive analysis in Google Ads management, you can’t drive a campaign to success. The most important asset available to us is your historical account data. Our Google Ads specialists focus on both aspects to meet your advertising needs and generate maximum results.


Building The Strategy And Campaign

Our research and analysis will jointly change into an effective PPC strategy. Our Google Ads specialists draft a complete action plan and strategies that will deliver the best results to achieve your business goals.


Optimise, Grow, And Repeat

Campaign Ads are tested using A/B testing methods to determine which ads lead to the highest clickthrough and conversion rates. Our experts will make sure that your Google Ads campaign is properly optimised to achieve your business goals.

 

"If you build it… you may still need Google Adwords."

- Jennifer Mesenbrink

 

Our Range of Google Ads Services

We offer a complete range of Google Ads Management Services.

  • Google Ads Website Audit

  • Google Ads Account Audit

  • Advertising Research

  • Competitive Analysis

  • Search Network Advertising

  • Local Search Ads

  • Display Network Advertising

  • Video Ads

  • Google Shopping Ads

  • Universal App

  • Re-marketing

  • Keywords Management

  • Campaign set-up Only

  • Ad copies creations

  • Tracking

  • Reporting, Analysis, and Remarks

 

Our Google Ads Process

On Initiation

  • We send a briefing document for you to fill in.

  • We will run a Google Ads audit to get an understanding for your industry’s Google Ads particulars.


Campaign Setup

  • We set up the campaign parameters as per the brief.

  • We create all content and send it to you for review. This includes:

  • Ad groups and keywords

  • Initial ad copies with split testing

  • Ad extensions

  • Negatives

  • Images for display campaigns, if necessary

  • You review and approve.

  • Final elements are set up, billing is set up, and we go live.


Management

  • Statistical reviews.

  • Ongoing optimisation of ad copy, keywords, negatives, and bids.

  • Monthly reporting, including advice (around quality, score, etc).

  • Implementation of new Google Ads features following your approval.

 

"Always be relevant, create relevant campaigns, and give the user the answer to his query as precisely as you can."

- Marko Kvesic

 

Why Choose Us for Your Google Ads Management

Management

Being a reputed Google Ads service provider, we will ensure that you are connected with your customers wherever they are.


Expertise

As a Google Ads management company, we have a team of highly-skilled and experienced PPC consultants with years of hands-on experience in delivering results. In addition, we have copywriting experts to produce high-impact ads.


Stay Ahead of Your Competition

Our team continuously analyses conversion rates and identifies gaps to ensure ad spend is invested in phases, showing a higher return on investment. This empowers us to keep your Ad campaign innovative and one step ahead of the competition.


Stability

With an extensive, full-time staff and a strong track record in different internet marketing disciplines, we are the Google Advertising agency you can rely on to ensure that your pay-per-click campaign runs efficiently and effectively.

 

Our Responsibilities

  • Get appropriate information to set up a competitive campaign.

  • Set up campaign structures professionally and according to the brief.

  • Prepare the campaign content for you to review.

  • Implement the approved campaign copy to specification.

  • Set up all conversion functions to ensure a clear measurement of results.

  • Report results accurately each month.

  • Manage/optimise accounts for conversions through the use of:

i. Split testing.

ii. Negative keywords.

iii. CPC optimization.

iv. Improvement in quality score recommendation.

v. Other Google Ads techniques and recommendations.

vi. Working together with you to optimise the outcome for your business.

 

“Never let ads write checks your website can’t cash.”

- Avinash Kaushik

 

Google Ads Limitations

  • Ads disappear once a campaign reaches its budget, and listings will disappear once a campaign is complete.

  • We need you to respond efficiently towards each aspect of the registered project proceedings to ensure the best results.

  • Any delays from your side towards any aspect of the project can create limitations for us to proceed and complete activities within a determined timeline.

    • If the intake form is not completed or partially completed on your side, there will be limitations that will arise for the Google Ads team to take the next step of the campaign drafting and to set up on time.

    • If you do not respond to a request on time, the Google Ads team will be unable to perform specific actions on time.

    • If there is a delay on approvals on your side with regards to any opportunity, suggestions, or recommendations, the Google Ads team will be unable to implement the best practices, strategies, and experiments to improve the campaign.

 

What’s Next?

When the Google Ads campaign is successful and has achieved the goals it was set out to reach, it can further develop into the next strategy:

If the goal is generating leads on a landing page, you can:

  • Optimise the landing page for a better conversion rate.

  • Create an ongoing nurturing program that is robust through copywriting.


If the campaign is just sending traffic to the home page:

  • Different variations of the landing page can be created for performance testing.

  • Start SEO for more traffic, focusing on the most successful keywords in Google Ads.

  • Look at extending a display and remarketing campaign with Social Media ads and retargeting.

 

Ready To Get Started With Google Advertising?

Schedule a consultation or email us for a no-obligation quote to see how we can Skyrocket Your Brand.