Social Media Advertising
Social Media Advertising is a very effective marketing tool, but it is most useful when you have a specific and defined purpose in mind. Some great examples of this include using social leads to build an email database where you have a predefined email marketing strategy already set up, promoting a competition, or collecting leads for your sales team. It can become a lead generation tool for a broader strategy.
Often landing pages are highly effective for this type of advertising. While landing pages are not included in the costs of this advertising service, we would be more than happy to assist you in putting one together.
"Doing business without advertising is like winking at a girl in the dark.
You know what you are doing, but nobody else does."
- Steuart Henderson Britt
Types of Social Advertising
Landing Page Conversions
Facebook Lead Form
Catalogue Sales (e-commerce)
Website Purchases (e-commerce)
Traffic (Facebook page/Website)
Physical Store traffic
Facebook (ads only)
Facebook Custom Audience
Facebook Pixel data
Instagram (ads only)
Page engagement data
LinkedIn (ads only)
Insight Tag data (ads only)
Our service does not include ongoing nurturing with emails. However, we can add this to any marketing campaign.
"Nobody counts the number of ads you run; they just remember the impression you make."
- Bill Bernbach
Social Media Advertising Process
Below is a list of activities we undertake in the provision of our social media advertising services.
First Month Inclusions
Complete and agree on the social media advertisement brief
Social account and advertising account access
Create a pixel for conversion tracking and apply to the website where applicable
Set up the campaign and ad sets
Create ads and send for quality review
The campaign is made live following approval
Internal daily review and adjustments of the campaign
Weekly reports (First month only)
Month-end report (Every month)
Regular Monthly Inclusions
Set up the new campaign
Ads sent for quality review
Internal daily review and adjustments of the campaign every month
Conduct a thorough briefing session to get all the required information to build and manage an advertising campaign that is most successful for your business.
Prepare all the collateral for you that will be used in the campaign.
Conduct a review meeting with you, ensuring all campaign collateral is of high quality, accurately represents your brand, and is consistent with the campaign’s objectives.
Once all collateral is approved, finalise the campaign set up, and publish it.
Manage the advertising campaign expertly and responsibly.
Prepare and distribute monthly performance reports.
Analyse ways to improve the campaign progress for each monthly cycle.
"Content is the party. Promotion is the invitation to attend."
- Nathan Ellering
Social Media Advertising Limitations
Most people in the database will be interested in the subject matter of the lead bait but not ready to buy. So there is a time lag from advertising to sales.
The point of the service is that it enables you to engage with your prospects in an ongoing manner, so when a prospect is ready to buy, your brand is top of mind and gets the enquiry. If you do not nurture your database, this relationship breaks down, and potential ROI is not achieved.
Our service does not include ongoing nurturing. Although that can be added – speak to us for more information.
For LinkedIn Outreach, there is a limit to the number of direct “cold” connections that can be made.
Furthermore, prospects will often not be in the market at that time, but this does not mean that they will not remember you, thanks to the efforts made during the process when their need arises.
For some industries, LinkedIn Outreach may not work or a different angle may be required (strategic alliances) since the target audience must obviously fit into the Linkedin industry codes.
People also often don’t respond to invitations. They are sometimes just too busy.
Frequently publishing fresh, original, and SEO-friendly content will boost your website’s SEO. However, as stated above, this only forms one aspect of a comprehensive SEO plan. To ensure that you’re using the best keywords and strategy, our SEO service is the next logical step.
If brand exposure is what you’re after, consider making use of our Media Placement service, where you can be mentioned or featured on prominent top-tier news publications, such as Entrepreneur, Inc, Forbes, or Huffington Post.
Another aspect to consider is our Social Media Marketing service, particularly if building online customer relationships is a key goal for your business.
Other digital marketing strategies can also be implemented, such as building a database of prospects, nurturing strategies (email marketing), and Social Media lead generation.