Vicky Sidler
Jun 18, 20236 min
Are you struggling to make an impact with your marketing efforts? Feeling like your message is getting lost in the noise?
Meet the StoryBrand Guides, a powerful resource for small business owners looking to cut through the clutter and resonate with their target audience. By leveraging the proven StoryBrand framework, these certified marketing consultants can help create compelling and clear messaging that drives results for your business.
If you're tired of feeling like your marketing efforts are falling on deaf ears or getting lost in the crowd, it's time you discovered the transformative power of StoryBrand (with the help of a qualified Guide).
In this article, you will learn:
The principles behind StoryBrand and its power to transform your business's marketing strategy and website.
The distinct advantages of working with a StoryBrand Certified Guide and how they can help streamline your marketing efforts.
How a Certified Agency can maximize your business's growth potential by providing expert implementation of StoryBrand.
The StoryBrand Framework, developed by marketing expert Donald Miller, is not just another marketing tool; it is a game-changing strategy that empowers businesses to create clear, compelling, and customer-centric brand messages for their marketing and websites.
By leveraging the timeless power of storytelling, it enables your marketing business to create valuable content that speaks to your potential clients.
At the heart of StoryBrand lies its unique, seven part framework. This principle asserts that every successful story, from ancient myths to modern Hollywood blockbusters, follows these seven crucial parts. Hence, your brand message should, too.
Each of these parts serves a distinct role, engaging your potential client and leading them on a guided journey towards choosing your product or service. With a clear and compelling brand message guide, you'll articulate the exceptional value your business delivers to your customers effectively.
If you've ever felt like your marketing efforts are a hit and miss, you're not alone. Countless businesses grapple with the challenge of crafting messages that resonate with their audience and cut through the noise of today's saturated markets.
That's where the StoryBrand Certified Guide comes in as a specialised marketing consultant trained under the direct supervision of Donald Miller and his team. Becoming a StoryBrand Guide is rigorous, ensuring clients that these professionals are some of the best marketers in the world.
The process begins with submitting an application to the StoryBrand team. Once accepted, applicants must attend a live workshop, which costs approximately $10,000. The workshop not only imparts valuable knowledge on the StoryBrand method, but also provides the opportunity to connect with the StoryBrand team and other top marketing agencies and consultants.
Upon successful completion of the workshop, applicants gain access to the private Guide community and become certified. The certification is valid for one year, after which a re-certification fee is required. Only a marketing expert with an up-to-date Guide Certification is licensed to assist clients with their StoryBrand implementation.
These Guides can seamlessly integrate the StoryBrand philosophy into your marketing strategy, whether it's creating engaging social media posts, launching effective email marketing campaigns, crafting compelling website copy, building a powerful sales funnel, creating a lead generator, clear copywriting, or more.
With a Certified StoryBrand Guide at your helm, you can rest assured that your messaging is reaching the right audience in the most impactful manner.
Understanding the StoryBrand principles and executing them accurately and effectively are two different things. The latter demands specialized knowledge, practical experience, and a deep understanding of your unique business needs. This is where a StoryBrand Certified Agency comes in.
Here are some compelling reasons to consider working with a StoryBrand Certified marketing agency:
A StoryBrand Certified Agency possesses deep expertise in leveraging StoryBrand to its maximum potential. They boast experienced StoryBrand Guides on their team who can utilize this proven framework to craft an engaging, persuasive messaging and website copy that resonates powerfully with your target audience.
The right words in your brand message and copywriting can raise money, attract more customers, and grow your business.
StoryBrand Certified Agencies can engineer sales funnels that adhere strictly to the StoryBrand principles. These include landing pages, a lead generator (usually a lead generating PDF), and email marketing with a powerful sales letter.
These marketing agencies ensure that every stage of the funnel synchronizes perfectly with your clear message, guiding your leads effectively towards the ultimate goal of conversion.
StoryBrand Certified Agencies offer a comprehensive suite of solutions, meticulously tailored to fit your company' specific marketing needs.
From copywriting services, website development, sales funnel building, to social media management and traffic generation, they are well-equipped to create diverse content for their clients that aligns with the StoryBrand principles, be it email sequences, social posts, or website content.
Integrating StoryBrand into your marketing strategy can deliver a dramatic improvement in the effectiveness of your marketing efforts.
Let's explore some ways your business and team can derive significant benefits from applying StoryBrand to your marketing:
One of the most common missteps a company can make is over-complicating their messaging. StoryBrand empowers you to create a clear and concise message that your customers and clients can instantly understand and connect with, significantly enhancing your brand's appeal and recognition.
StoryBrand goes beyond just crafting engaging messaging; it provides the blueprint for designing a sales funnel that magnetically attracts potential customers and clients.
With a well-structured lead generating PDF on your website or compelling sales letter, you can turbocharge your lead generation efforts.
StoryBrand helps you create marketing content with the right words that truly resonates with your target audience.
Be it your new website copywriting or a series of carefully crafted social media posts, you will see StoryBrand work to transform your marketing and your website into a powerful, persuasive communication tool and, in turn, watch your business grow.
Collaborating with a StoryBrand Certified Guide is a strategic investment in your business's future growth and success.
These Certified Guides bring to the table a unique combination of marketing expertise, in-depth knowledge of the StoryBrand framework, and a commitment to help your business grow.
Your marketing strategy plays a pivotal role in determining the trajectory of your business. A StoryBrand Certified Guide can help you formulate a strategy that harnesses the power of clear messaging to exponentially increase your brand's reach, impact, and customer engagement.
The success of your email marketing funnel hinges on how effectively it guides potential customers towards making a purchase. A StoryBrand Guide can redefine your website sales funnel, ensuring that each stage aligns seamlessly with your messaging, convincing leads to become clients.
In today's digital age, a compelling brand message is not just important – it's essential. StoryBrand Guides, armed with the StoryBrand methodology, can distill your complex ideas into simple, understandable language and clarify your message that resonates deeply with the audience you are marketing to.
In the business world, investments are driven by the anticipated returns. The same principle applies when you decide to hire a StoryBrand Certified Guide.
While there's an upfront cost associated with hiring a Guide or agency (with services typically ranging from $1,500 to $3,000, depending on the scope of work involved), the returns on this investment can be substantial:
With a compelling and clear copywriting messaging guide, your sales letter or email sequence can become a powerful tool for your bottom line. By incorporating the StoryBrand principles on your website, you can convert more leads into customers, driving a significant increase in sales volume.
With the assistance of a StoryBrand Guide, your business can experience remarkable growth. Increased leads, coupled with a higher conversion rate, can accelerate growth of most businesses, helping you achieve your goals faster.
The ultimate metric of any investment is the return it generates. With a StoryBrand Certified Guide, you can rest assured that your investment will yield profitable returns as your business grows, making it a smart, future-proof decision for any business owner.
With so many Guides available, it can be challenging to determine which one will be the best fit for your business.
To narrow down your options, it's essential to research and understand the different types of services offered by individual Guides or agencies. By identifying your specific needs and goals, you can make a more informed decision when selecting a Guide.
The Marketing Made Simple website directory is a valuable resource for finding the right Guide for your business. With a filter option that allows you to search based on your requirements, this website directory can help you connect with Guides who best meet your needs and ensure a successful partnership.
If you are looking to create content that resonates with your audience, StoryBrand can help. Be it your new website or a series of carefully crafted social posts or an email sequence, leveraging StoryBrand can transform your marketing content into a powerful, persuasive communication tool.
Hiring a StoryBrand Certified Guide from a marketing agency is a strategic investment in your business's future growth and success. These Certified Guides bring to the table a unique combination of marketing expertise, in-depth knowledge of the StoryBrand Framework, and a commitment to your success. With the right guidance from experienced StoryBrand Guide, even the most complex marketing strategies can be simplified and made more effective.
As a small business owner, embedding StoryBrand into your strategy will empower you to communicate the right message to your potential clients, transform your website into more than just a digital business card, fuel your own business' growth, and reap a substantial return on your investment. Embrace the power of StoryBrand today, and embark on a journey to unprecedented success.