In the current economic climate, new businesses are popping up more than we’ve ever seen before. With accessible business software, technology, and social media, nearly everyone is trying their hand at starting a business. They also believe they can do it all themselves, and many new companies are writing their own web content, not realising that this can have negative consequences. If you don’t have a professional website content writer, you’re likely making these mistakes.
When business owners write their own web copy or get the receptionist to write a blog post, they might be talented writers, but chances are they won’t produce compelling content. They don’t have the time to invest in quality content writing because they have other jobs, and they will likely write about a company event or something very sales-y.
Customers don’t necessarily want to read this, and many businesses make this mistake. What’s important to them is sales, so they write about sales. Readers, on the other hand, want more. They want current, contemporary, exciting, trendy, and informative articles.
If you’ve ever tried cutting your hair at home, you’ll know that it’s not easy to get it right. You might get close, but those fine edges will look glaringly unprofessional because you simply don’t have the right tools and training for the job.
Similarly, trying to write your web content yourself may seem easy, but it’s easy to miss spelling and grammatical errors that only an experienced website content writer will pick up. When your readers see errors on your website, it’s an immediate turnoff, and you can quickly lose credibility, so it’s best to avoid this.
You’re Not Optimising
There’s more to content writing than just choosing an interesting topic. There’s a science behind it called search engine optimisation (SEO), which helps you attract the right people to your website based on keywords they use when searching. A website content writer will be able to produce quality SEO content, but without a professional, you’re probably not maximising on this technique.
So, kudos to you if you’ve taken that bold step to start your own business. Now you need a killer website with engaging content that works for you. Contact theContenTribe for a professional website content writer and let us skyrocket your brand. Drop us a line at firstname.lastname@example.org or call +27 87 095 6471.
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