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  • Writer's pictureVicky Sidler

Top Skills To Look For In Your Digital Marketer

In today’s fast-paced world of marketing trends, it’s important to get the right digital marketer that can manage your business’s online presence through all the different digital platforms. This includes free channels, such as managing your search engine optimisation (SEO) and paid channels, such as Google Ads, Facebook Ads and other forms of paid digital marketing.

The right digital marketing services can be the difference between your business expanding exponentially and beating out the competition or remaining stagnant with digital marketing that is sub-par and uninventive.

That’s why it’s important to know what to spot in a good digital marketer and to understand what top skills they should have before you hire them.

Let’s take a look at some of the top skills your digital marketer needs to have:

1. First-Class Communicators

Your digital marketer is in charge of how you appear to your online audience; therefore, they must be able to communicate your skills and offerings in a way that engages your visitors. Good communication is the number one skill your digital marketing service should have. This is because they will be writing content for a number of your different channels, which include: Writing engaging copy for your Google Ads or other paid search platforms; writing SEO-friendly content for your website; writing appealing blogs for your website and more!

It’s important that your copy not only stands out and follows SEO rules but that it also speaks directly to your target audience, showing how your services can solve all their problems.

Here’s how to spot engaging communication and content skills in digital marketers:

  • They can get to the point

  • They listen well

  • They can summarise complex terms, making them easy to understand

  • Their grammar is flawless

  • They get down to the reader’s level, never arrogant

  • They use interesting analogies

  • They repeat and clarify to get the point across

2. Knows The In’s And Out’s Of SEO

Another vital skill you need to look out for in your digital marketing services is a comprehensive understanding of SEO. SEO is an integral part of your user’s journey whereby they search for information on your services using search engines like Google. Whether they are looking for the best hair dryer, where the nearest dentist is or how to edit a picture, you and your services will need to appear at the top of the search results for your relevant queries.

Therefore, it is an important digital marketing skill to know how SEO works and the best SEO trends and strategies.

3. PPC Innovators

The next important skill that your digital marketer needs to have is experience with pay-per-click marketing or paid search advertising. While it’s important to have a strong organic presence through SEO (organic meaning you aren’t paying every time someone clicks on your website in the search results), it is also essential to target users who intend to buy your products or services. Therefore you want to make sure you are always at the top of the search results page when specific queries or keywords are searched for. You will be guaranteed the top spots for your chosen keyword with paid search, but you will pay for each click your ad gets.

Therefore, your digital marketing services should know how Google Ads and other paid channels work to target the right keywords and the right target market correctly. Thus making sure that you get the most out of your budget and clicks, turning visitors into customers.

Top PPC skills your digital marketer should have:

  • Creative communication and writing

  • Excellent keyword research

  • Knowledge on how a Google Ads account works

  • Experience in social media advertising and YouTube advertising

  • Experience in Google Analytics

  • Brilliant organisation and time management

  • Ability to keep up with the latest trends and changes

4. Highly Analytical

Your digital marketing service should understand and analyse relevant data and use that data to improve your digital marketing presence. Instead of seeing a list of numbers, locations, and percentages, your digital marketer should see a picture of where your digital marketing stands and create strategies to meet your goals and objectives.

Through being highly analytical, your digital marketer can recognise consumer behaviour, what works and what doesn’t and how to repeat what works to boost your online traffic and conversions!

You digital marketer should have experience in Google Analytics, Excel and reading social media dashboards to get the most of the data coming in from your digital marketing efforts.

Are you ready to partner with a team of professional digital marketers who contain all of the above digital marketing skills? Our team at theContentribe are digital marketing experts looking to level up your business’s online presence.


View our range of services or contact us for more information.


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